Product Packaging Loses Its Luster Once Off The Shelf, Say Consumers

When it comes to overall product satisfaction, packaging matters to almost as many consumers as the brand itself, according to a new study from MeadWestvaco. But brands are failing to satisfy consumers in this regard, with less than 1 in 5 being highly satisfied with product packaging in general. While the initial shelf appeal of packaging satisfies most, it’s not as important to them as other attributes such as use, storage, and disposal. And in those areas, consumers satisfaction drops significantly. (more…)